ABBIE DANG DANIELS

ABBIE DANG DANIELS

Welcome to a story first, creative always universe.

THE RUN DOWN

  • 6 years of expertise in social strategy, creative execution, and content planning, driving impactful brand growth and engagement.

    Select clients: e.l.f. Beauty, Keys Soulcare, United Sodas of America, eos, Sky Organics, Sweet Sweat, Sports Research

  • Worked across disciplines, from content planning, social design, web design, brand identity, blogging, and creative content.

    Select clients: DOJO Films (digital strategy and brand identity), Superliminal Design (UX/UI Design), Lucid Software (brand identity), United Sodas of America (campaign strategy)

  • Led and streamlined cross-functional teams of creatives, strategists, and coordinators, driving the production of 100+ high-quality content pieces per month.

    Optimized workflows and restructured projects, accelerating content delivery timelines and strengthening client relationships.

    Masters in Strategic Design and Management from Parsons School of Design.

  • Proficiencies in:
    Adobe Suite
    Midjourney
    Figma
    Keynote
    Capcut
    Asana
    Notion
    Microsoft Project
    Trello
    Klavyio
    Hubspot
    Marketo

  • Drove a 230% increase in engagement within the first three months of managing client TikTok accounts, revitalizing brand presence and audience interaction.

    Executed Black Friday strategies that led to multiple product sellouts and generated $300,000+ in earned media value (EMV) across 2 days.

    Built and nurtured Instagram communities, driving significant growth in followers, engagement, and account visits—resulting in 1M+ quarterly impressions.

THE
WORK

Projects I have been a part of.

SPORTS RESEARCH
Social Creative + Strategy Lead

BEEUP
Social Lead

SWEET SWEAT
Social Creative + Strategy Lead

MOON
Social Manager

EACH AND EVERY
Social Strategy

SOFT SERVICES
Social Consultant

EPRES
Social Consultant

e.l.f. SKIN
Copy Strategy

HAWIIAN TROPICS
Digital Copy Strategy

KEYS SOULCARE
Social Manager

BIOSSANCE
Social Creative Strategy

KIKO MILANO
US Social Strategy

e.l.f. BEAUTY
Social Strategy

UNITED SODAS
Creative Strategist + Designer

DOJO FILMS
Copy/Web Strategy